You might be asking yourself, "SocialLites, why would I post when people aren't going to be online? Won't that hurt my Organic Reach?" Not necessarily. The major benefit of posting during Non-Peak hours are:
- Less Competition: The probability is that your peak hours of posting are the same for other businesses so, if you post during a less popular time, chances are you'll beat out the competition simply because they are not posting during those times.
This was enough for us to give it a whirl and try our first Non-Peak Post. We took a post slated for 8am and moved it to midnight. Here are some of our results:
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| Results are in |
Overall the numbers were lower than expected. While the reach wasn't too far off the other 3 posts from the week, people did not Engage with the post, which is what we were aiming for. Might it have been the content? Perhaps. While digging, we found that photos performed better than links so next time we might try a photo instead for a Non-Peak Post.
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| Photo Posts perform twice as well as Link or Status Posts |
While we received mixed results, is Non-Peak Posting right for your business? Here are some indicators that this strategy might work for you:
- You have an International Fan Base: Nearly all our fans are U.S based (EST), but what if you have International clients? Could you hit some of them during Non-Peak hours?
- Great visuals: Photos draw in fans. If you have great visuals, you might catch them when they are scrolling Facebook late at night.
Still unsure if Non-Peak Posting is a fit for you? Give it a try! Use the Facebook Scheduler, schedule a post for a Non-Peak hour and see how it performs. Best of all, it's free!
Have you tried a Non-Peak Post already? How did it perform for you? Let us know!
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