We hear it all too often and hey, even the SocialLites are guilty of it from time to time: falling off the Social Bandwagon. You know social is important, you know you need it, but setting up social channels and maintaining them are two very different animals. Think of your social like your hair routine. You go to the salon and get those signature honey blond highlights and leave feeling like a million bucks. But, you know if you do not come back in 6 weeks, those selfie-worthy highlights are going to start looking très horrible! Just like you religiously attend to your hair upkeep, you need to apply the same standards to your social to keep it looking runway worthy.
Today, we are going to discuss how you can get back on Facebook. In the time it takes for your freshly painting pedicure to dry, you can touch up your Facebook appearance. Now that is what we call multitasking!
Getting Back on Facebook
1. Check Your Activity
If you've truly let those roots grow out, you probably have some neglected comments/questions. Respond to any messages in your Inbox and comments left on your page. Show people that you are back and here to stay!
2. Give Your Page a Mini Makeover
We suggest a quarterly update (at minimum) of your cover photo. If your cover photo has been up since before Mila Kunis and Ashton Kutcher announced their pregnancy, it's time for a change. Find a recent staff photo, event photo, anything that embodies your business and post! Same goes for your profile photo if your logo or storefront has changed.
3. Update Your Information
Incorrect information on Facebook is the ultimate faux pas for your business page. Do a quick scan to make sure that everything is up to date and fabulous!
4. Post
You don't need to explain your hiatus if you don't want to! Chances are unless you had a consistent following that commented regularly no one noticed your absence. If you really want to make a comeback, put some money behind your post and target it to people following your page.
Is your pedicure dry yet?
Getting back on Facebook doesn't have to be painful, but it does require you making the first step. Revamp your image and get back on the horse! But don't forget, like those incredible highlights, you need to maintain them to keep them shiny. Now that you've got your groove back, keep it up! Posting regularly, quick turn around times, Facebook Advertising, and offers are great ways to stay in front of your fans and keep them coming back for more.
So, go ahead, take our pedicure challenge! Your Facebook (and toes) will thank you.