Maybe People Just Like Audrey Hepburn?

The saying, "The shoemaker's children go without shoes" is definitely a truism. Although we stay up-to-date on our business social channels--I mean we have to, it's our livelihood!--it's true that generally our clients get a lot more love than our own assets. With that said, we do keep our fans updated on social trends, tips, soft-sells, and of course, we are always branding.

The Original SocialLite (image via HepburnTribute.com)

One of the questions we often get is, "How do you know a post will do well? How do you make something go viral?" And the answer is, we don't know. No one does. There is no rhyme or reason to a viral post, but you can (and should) review your analytics for clues into what works with your fans. We recently had a very successful post and we have to say it started innocently. Meredith found an Audrey Hepburn quote and, since Audrey is the epitome of a  SocialLite, we realized it was perfect to post for a "Monday Mantra". And boy did it perform better than expected!

Needless to say we were not expecting one of our highest performing posts to date to come from an innocent Audrey Hepburn quote, but it did! It's even more surprising considering that we put no money towards it and we all know how organic growth has plummeted recently on Facebook.

So, what did we learn from this post? First of all, we learned don't post quotes all the time! That is not a typo! Just because you find success does not mean you should overhaul your strategy and focus all your efforts on exploiting what appears to be your secret sauce! Do we plan on testing out a similar post? Of course! It might be fluke, or we might be on to something, but either way we will incorporate it with other types of postings. That particular post might have performed exceptionally well for many reasons. It might have resonated with people on a Monday, it might have sat well with women, who make up a majority of our audience, or people might just really like Audrey Hepburn. Either way, it's given us clues to the type of posts that perform well for us on our Facebook Page. Our next steps will include testing similar posts and seeing how they perform in a few weeks in our Facebook Insights. Until then we will toast our champs to a Facebook success!

So, have you found surprising success on Facebook? 

Till next time,

The SocialLites